齐鲁网·闪电新闻6月13日讯 （山东广播电视台记者 房华）“坚定文化自信，是事关国运兴衰、事关文化安全、事关民族精神独立性的大问题。”今年5月，习近平总书记在考察山东时强调，“山东要担负起新时代的文化使命，在推动文化繁荣、建设文化强国、建设中华民族现代文明上积极作为。”
以习近平总书记重要讲话精神为指引，山东各地深入挖掘城市文化内涵，丰富文旅产品供给，坚持以文塑旅、以旅彰文，推进文化和旅游深度融合。6月20日至27日，首届清照诗歌艺术节将在济南章丘区明水古城举办。诗歌与城市的结合，总能擦出新的火花，而当这种结合发生在宋代词人李清照故里、具有深厚历史文化底蕴的济南章丘时，其将散发的文化光芒尤为夺目。首届清照诗歌艺术节，不仅是一场文化的盛宴，更是章丘、济南，乃至整个山东文旅融合、创新发展的一个精致缩影。在这里，我们可以看到一个生机勃勃的章丘、活力四射的济南，同时也能感受到孔孟之乡山东的浓厚文化氛围。
济南链接年轻人增添“新窗口”
电视剧《知否知否应是绿肥红瘦》火了之后，年轻人群体当中再次掀起一股诗词热。“昨夜雨疏风骤，浓睡不消残酒。试问卷帘人，却道海棠依旧。知否，知否？应是绿肥红瘦”……人们在反复的吟咏中，不断发现诗意中国的绝美，也在努力追寻着中华传统文化为当今时代滋养起来的蓬勃青春活力。
随着文化消费的多样化，年轻人越来越向往有深度、有温度的文化体验。近年来，济南持续创新文化旅游产品，结合“泉城”文化开发夜游、城市探险游等新型文旅产品，引入虚拟现实(VR)、增强现实(AR)等技术，让年轻人运用现代科技“打卡”体验传统文化的新奇感。济南还定期举办各类文化艺术节、音乐节、美食节等，邀请流行音乐歌手、网红等增强活动吸引力和话题度，通过社交媒体吸引年轻人关注参与。
着力塑造“诗城词都”这一文化品牌，举办清照诗歌艺术节，恰好为济南提供了一个吸引年轻人的新平台。通过举办各种诗歌朗诵会、文学沙龙、艺术展览等活动，将能极大吸引年轻人的参与和关注。艺术节不仅仅是展示诗歌的舞台，更是年轻人探索自我、表达情感的场所。针对年轻人的兴趣和偏好，及早提供个性化旅游路线规划、定制化体验活动等服务，比如围绕诗歌开发书法、绘画、传统音乐等方面的文化探索工作坊，让游客不仅仅是“冲诗歌而来”，更能“以诗歌的名义”深入体验和学习。同时，进一步改善WiFi覆盖、移动支付等基础设施，优化公共交通、提供多语种服务，使年轻游客的体验更加便捷和舒适。
期待济南，因为清照诗歌艺术节，不仅能够满足年轻游客在文旅消费上的新需求，而成为当代年轻人与传统文化相互吸引与链接的文化新窗口、潮流新地标，不断增强其作为旅游目的地的吸引力和竞争力。
“好客”的山东更懂浪漫
近年来，“好客山东”成为风靡海内外、屡见传播潮头的的特色人文IP。而自今年3月中旬新闻发布会以来，明水古城以清照诗歌艺术节为主题，开展多系列艺术活动，中国文学与外国文学“联动”，文学与舞蹈、美术等不同艺术类型跨界融合，一场场饱满丰富艺术盛宴让人惊呼：明水古城这是一头闯进了艺术圈吗？
如果说“好客山东”，是对齐鲁土地人文精神的高度概括；而清照诗歌艺术节的举办，则是以诗歌的方式，将这一品牌推向了一种新的浪漫高度。碧水、小船、古楼、斜柳……走进明水古城景区，映入游客眼帘的，是蓝天白云下古香古色的“北国江南”。每逢节假日，明水古城内游人成群，或乘船漫游、或步行感受古城风光、或亲身体验各类非遗文化，一派热闹非凡之景，释放出浓郁的浪漫气息。
明水古城打造可持续发展“诗歌+文旅”道路，以“李清照”文化IP激发游客情绪共鸣点，将景区打造成感知李清照才情和命运的文化体验场域，以文旅产品化、体验场景化来构筑有关李清照及其诗词和时代背景，复古但充满时尚感的体验消费空间。
可以预见，艺术节期间，不仅有来自四面八方的诗人和文艺爱好者的参与，更有广泛的市民和游客的热情互动，在济南共同编织起一场关于诗歌与文旅的浪漫盛宴。这不仅再次集中展示山东人民的热情好客，也会让崭新IP“浪漫山东”形象深入人心。
“下得厨房、上得厅堂”，章丘何以懂得欣赏
清照故居，何以章丘？
“章丘的大葱比人高，章丘的泉水甘如怡，章丘的铁锅像明镜，章丘的黑陶薄如壳……”作为龙山文化的发现地和命名地，章丘是闻名全国的“千年古县”，又是“小泉城”。在章丘，文化是根，泉水是魂，闯关东文化、铁匠文化、儒商文化增强了章丘的城市竞争力、知名度、美誉度。
章丘不只有李清照，这里还是战国哲学家邹衍、唐朝名相房玄龄、近代儒商孟洛川的故乡。如今，清照诗歌艺术节在此绽放，再次将章丘人创新求变的干劲、敢闯敢拼的闯劲、善作善成的钻劲充分展现。在章丘，既有熙熙攘攘的现代都市繁华，也有静静伫立的古远乡愁记忆。龙山黑陶、章丘铁锅、章丘梆子、葫芦雕刻、章丘木板年画……这些散播于历史长河中的非物质文化遗产种子，历经岁月洗礼更加绚烂，在诗歌的语言中焕发鲜亮生机。
“常记溪亭日暮，沉醉不知归路”。章丘，这里正待诗和远方的梦想抵达。5月底，清照诗歌艺术节联合奥地利驻华大使馆文化处，举办“卡夫卡逝世100周年纪念活动”，艺术家以《桥梁》为题上演卡夫卡之舞，以视觉艺术为载体展览不同维度的《变形记》，探究另类的文学与多种艺术形式的融合表达，引领游客走近文学巨匠卡夫卡。而即将盛大开幕的清照诗歌艺术节，除诗歌朗诵、学术研讨会之外，还将举办诗歌市集、诗歌音乐会、诗歌电影等多元活动，推动古城+美术、古城+戏曲、古城+演艺等多种形式跨界融合。
这些融合，不只是在视觉上艺术感满满，还会因为植入艺术元素、构筑多元文化场景，形成一个游客置身其中的艺术演艺集群。章丘城区群泉喷涌，百脉泉、梅花泉、墨泉、东麻湾、西麻湾、眼明泉为济南七十二名泉，其中百脉泉素有“西则趵突为魁，东则百脉为冠”之誉；明水古城则以百脉泉片区为中心，以“清照文化、泉水文化、儒商文化、铁匠文化”等元素为内涵，聚力打造“交通上人舟流转、建筑上村舍俨然、产业上农商辉映、生态上稻荷飘香、文化上古今交融”的泉水生态文化标志区。游客不仅能观看，还能参与；不仅能欣赏，还能互动；不仅能游览，还能实践……章丘的旅游空间，将成为一个游客融入其中的“表演空间”。以清照IP为基础，章丘明水古城闯入“艺术赛道”以此获得有力支撑。
清照诗歌艺术节如约而至，何以章丘？这个位于济南的一个区，以其独特的历史人文底蕴，成为了清照诗歌艺术节的有机组成部分。在章丘，我们感受到浓浓的世间烟火气，“下得厨房”；还能触摸到有着极高造诣的诗歌艺术，“上得厅堂”；在章丘，不乏宽容和鉴赏的掌声，在独到见解中“懂得欣赏”，尤其是拥抱青年、懂得欣赏年轻人的自由生活方式。
正如著名诗人舒婷在《你是章丘的那棵葱》中说的:“无论到什么地方再见清泉涌动，定会忍不住忆起章丘的明眸皓齿。”清照诗歌艺术节款款而至，“下得厨房”、“上得厅堂”、“懂得欣赏”的章丘，得到更广泛的传播和认可，“文旅+产业”由此走向远方。
致敬中国古诗词，著名诗人舒婷为她而来
中国诗歌文化历史悠久，众多经典的唐诗宋词已经刻进国人的血脉中，恰逢诗词大会等影视化作品、短视频解读传播方式的兴起，诗歌越来越多地走进当下人们的生活中。济南有着“诗城”之称，自古以来就有着浓厚的文学氛围。
在章丘明水古城举办清照诗歌艺术节，具备天时、地利、人和之势。李清照、辛弃疾等著名词人，于章丘开展诗歌艺术节有其他地方无可比拟的历史优势；古香古色的景区，对于开展诗歌艺术节具有着环境优势；古城正式运营热度居高不下，开展诗歌艺术节有客群优势、传播优势。在这样的背景下，清照诗歌艺术节活动得以顺利推进，吸引众多文坛重量级人物的关注和参与。其中，著名诗人舒婷的到来，无疑将给艺术节增添了非凡光彩。
作为当代中国著名的女性诗人，舒婷的参与不仅是对李清照这位古代女性诗人的致敬，也是对中国现代诗歌、对古典文学的一次深情回眸。舒婷在国内外文学界具有较高声誉，她的参与能够提升艺术节的知名度和影响力，吸引更多国内外诗人和文学爱好者的关注，从而提升活动的国际化水平。
“我如果爱你——绝不像攀援的凌霄花，借你的高枝炫耀自己；我如果爱你——绝不学痴情的鸟儿，为绿荫重复单调的歌曲……”作为当代著名诗人，舒婷的不少作品脍炙人口。首届清照诗歌艺术节，涵盖了国际诗人作家、新诗范畴，在向大众推广诗歌艺术、探索诗歌公共化可能的同时，还将精准聚集各方诗歌爱好者、促进中国新诗的创作发展，助力济南打造一个与众不同、且极具山东特色的诗歌艺术节。文旅产品供给新角度，为济南打开全新赛道，让各地游客前往济南文化出游有了新可能。
重新领略“泉城”之美，与诗歌共融自由生活
山东济南素以“泉城”闻名于天下，但鲜有人关注的是该地与诗结缘的滥觞，最早应从大舜的弹五弦琴说起，中国最早的诗歌《诗经·小雅·大东》，便有相传为济南章丘人谭国大夫所作。据统计，本土及客寓、游历济南的诗词名家达1200余人，在诗歌的天空“泉城济南”可谓群星灿烂。杜甫在历下亭留下千古名句“海右此亭古，济南名士多”，元好问游览济南泉群后所作“羡煞济南山水好，有心长作济南人”，张养浩19岁时写下“与卧苍狗，下有惊湍，澎湃奔流霆”……历代题咏济南诗词可达两万首以上，济南诗词之早、名家之多、名篇之海量世所罕见。
让“泉”和“诗”成为济南人文IP，让泉与诗成为吸引众人前往的自由生活方式，离不开这座城市对于包括李清照在内的诗人作家等资源的深耕和挖掘。在捷克的布拉格市，街头随处可见卡夫卡、米兰·昆德拉等文学巨匠的印迹，市民会热情地向游客介绍各位名人的故事，因为这些就是令他们发自肺腑、且引以为傲的城市人文IP。让泉和诗成为济南的自由生活方式，让李清照等作品深入到济南市民的内心深处，从而让这座城市从历史文化获得更多营养。
早在五月，济南开展诗词相关活动，挖掘诗词文化、传播诗词文化、塑造诗词产品。“愿君更进一杯酒，西出阳关无故人”……每周末在明水古城景区上演的易安诗会，“古人”穿越而来，引领游客感受诗词之美。济南，这座城市因泉而名扬四海，而清照诗歌艺术节则是这座城市文化的又一璀璨明珠。通过一系列诗歌艺术活动，诗歌艺术与济南的自然景观紧密结合起来，向广大受众、公共媒介推广一种新的、自由的生活方式；这种方式，不仅让参与者通过自然景观触碰艺术灵感，还能让更多的人通过诗歌艺术之桥，“头回客”变“回头客”、“过路客”变“过夜客”到济南，重新领略这座城市的独特韵味。
用世界的声音诵读中国诗词
中国诗歌文化历史悠久，众多经典的唐诗宋词，已经刻进国人的文化血脉中，恰逢诗词大会等影视化作品、短视频解读传播方式兴起，诗歌越来越多地走进当下人们的生活中。清照诗歌艺术节的举办，涵盖了国际诗人作家、新诗范畴，通过诗歌朗诵、学术研讨、大学生诗歌联盟、高校诗歌奖等活动让大众走近当下优秀的诗人和优秀的诗歌作品。
在全球化浪潮不可逆的今天，不同文化因交流互鉴而多彩。清照诗歌艺术节不仅仅局限于国内诗人的作品，更是开放给了世界各地的诗人和艺术家。国际诗歌交流计划、青年艺术驻留计划、人文工作坊……邀请外国诗人参与和诵读中文诗歌，艺术节用世界的声音讲述中国故事，展示中华文化的独特魅力和包容性。这样的文化交流，有助增进不同文化之间的理解和友谊，也为世界文化的多样性贡献了中国的力量。
清照诗歌艺术节还在“诗歌+”方面尝试进行多种可能。“诗歌+艺术”，依托诗歌的诗意化表达，与戏剧、电影等其他艺术形式更好融合；“诗歌+文旅”，随着国内外游客大众对于中国古诗词越来越多的关注和解读，包括山东在内的各省市开发“诗歌+文旅”产品方兴未艾；“诗歌+消费”，以“寻找李清照”、宋韵童趣集市等载体，对诗歌文化进行普适化、大众化、时尚化改良，用诗歌情怀促成“小众引领大众”消费……
李清照以其细腻深情的词作，成为宋代女性词人的代表，也是中国文学史上的耀眼明珠。随着“文化强国”战略深入实施，各地文化活动如火如荼。清照诗歌艺术节集文化传承与旅游发展于一体，是济南这座城市文化自信的体现，也是其文化软实力的展示。通过这样的艺术节，受众可以近距离感受宋代女性的情感世界和文化背景，从而更好地理解中国的历史文化和社会变迁，让世界加深了解中国文化的独特魅力和现代价值。
展望未来，清照诗歌艺术节有望成为国际知名文化品牌。不仅展示山东、济南独特的文化魅力，也促进中外文化交流、增进精神生活品质，在讲好“中国故事”当中为文化传播与交流、促进地方经济和旅游高质量发展做出更大贡献。
"Upholding cultural confidence is a major issue that concerns the nation's fate, cultural security, and the independence of the national spirit." In May this year, during his visit to Shandong Province, General Secretary Xi Jinping emphasized, "Shandong Province should undertake the cultural mission of the new era, actively promote cultural prosperity, build a culturally strong country, and construct modern Chinese civilization."
Guided by Xi Jinping's important speech, various regions in Shandong Province have been deeply exploring their urban cultural connotations, enriching their cultural tourism product offerings, and promoting the deep integration of culture and tourism by shaping tourism with culture and highlighting culture through tourism. From June 20 to 27, the first Qingzhao Poetry Art Festival will be held in the ancient town of Mingshui, Zhangqiu District, Jinan City. The combination of poetry and the city always sparks new ideas, especially when this occurs in Zhangqiu District, Jinan City, the hometown of the Song Dynasty poet Li Qingzhao, known for its profound historical and cultural heritage. The first Qingzhao Poetry Art Festival is not only a cultural feast but also a refined example of the integration and innovative development of culture and tourism in Zhangqiu District, Jinan City, and even the whole of Shandong Province. Here, we can witness a vibrant Zhangqiu District, an energetic Jinan City, and feel the rich cultural atmosphere of Shandong Province, the hometown of Confucius and Mencius.
Jinan City Opens a New Window to Engage with Young People
After the TV drama "The Story of Minglan" became a hit, there has been a renewed interest in poetry among young people. "Last night, the wind was strong and the rain was sparse. I slept deeply but couldn't shake off the lingering effects of the wine. When I asked the person rolling up the blinds, they said the begonia flowers were still the same. Do you know? Do you know? It should be the verdant leaves flourishing and the red flowers fading." Through repeated recitations, people discover the unparalleled beauty of poetic China and strive to pursue the vibrant youth nurtured by traditional Chinese culture.
With the diversification of cultural consumption, young people increasingly seek profound and warm cultural experiences. In recent years, Jinan City has continually innovated its cultural tourism products, combining the "Spring City" culture to develop new tourism products such as night tours and city adventure tours. Technologies like virtual reality (VR) and augmented reality (AR) have been introduced, allowing young people to use modern technology to "check in" and experience traditional culture in a novel way. Jinan City also regularly hosts various cultural and art festivals, music festivals, and food festivals, inviting pop singers and online celebrities to enhance the attractiveness and topicality of these events, attracting young people through social media.
By focusing on shaping the cultural brand of the "City of Poetry," the Qingzhao Poetry Art Festival provides Jinan City with a new platform to attract young people. Hosting poetry recitals, literary salons, art exhibitions, and other activities will greatly attract young participants and attention. The art festival is not just a stage for showcasing poetry but also a place for young people to explore themselves and express their emotions. Early provision of personalized travel route planning and customized experience activities, such as cultural exploration workshops in calligraphy, painting, and traditional music centered around poetry, can ensure that tourists not only "come for the poetry" but also engage deeply and learn "in the name of poetry." Additionally, improving basic infrastructure like WiFi coverage, mobile payments, optimizing public transportation, and providing multilingual services will make young visitors' experiences more convenient and comfortable.
Through the Qingzhao Poetry Art Festival, Jinan City is expected to meet the new demands of young tourists in cultural tourism consumption, becoming a new cultural window and trend landmark where contemporary youth and traditional culture attract and connect with each other, continually enhancing its appeal and competitiveness as a tourist destination.
Friendly Shandong Province Understands Romance Better
In recent years, "Friendly Shandong" has become a distinctive cultural IP popular both domestically and internationally. Since the press conference in mid-March this year, Mingshui Ancient Town has been hosting a series of artistic activities themed around the Qingzhao Poetry Art Festival. These activities include collaborations between Chinese and foreign literature, and cross-genre integrations of literature with dance, fine arts, and other art forms, creating a series of rich and full artistic feasts that make one exclaim: Has Mingshui Ancient Town entered the art world?
If "Friendly Shandong" is a high-level summary of the humanistic spirit of the land of Qilu, then the Qingzhao Poetry Art Festival elevates this brand to a new romantic height through poetry. Clear waters, small boats, ancient buildings, and slanting willows—entering the Mingshui Ancient Town scenic area, visitors are greeted with an ancient and elegant "Jiangnan of the North" under the blue sky and white clouds. During holidays, the ancient town is bustling with tourists, either boating leisurely, walking to appreciate the ancient cityscape, or experiencing various intangible cultural heritages, creating a lively and romantic atmosphere.
Mingshui Ancient Town is developing a sustainable "poetry + cultural tourism" path, using the "Li Qingzhao" cultural IP to evoke emotional resonance among visitors. The scenic area is being transformed into a cultural experience field where one can sense Li Qingzhao's talent and fate. By turning cultural tourism products into experiential scenes, it constructs a retro yet fashionable experiential consumption space related to Li Qingzhao, her poetry, and the era's background.
It is foreseeable that during the art festival, not only will poets and art lovers from all directions participate, but there will also be enthusiastic interactions with the public and tourists in Jinan City, collectively weaving a romantic feast of poetry and cultural tourism. This will not only once again showcase the hospitality of the Shandong people but also deeply embed the new IP image of "Romantic Shandong" into people's hearts.
"Mastering the Kitchen and Gracing the Halls": Why Zhangqiu District Understands Appreciation
Why Zhangqiu for Qingzhao's Hometown?
"Zhangqiu’s scallions grow taller than a person, its spring water is sweet as delight, its iron woks shine like mirrors, and its black pottery is as thin as a shell..." As the birthplace and namesake of Longshan Culture, Zhangqiu is renowned nationwide as a "millennium-old county" and a "Little Spring City." In Zhangqiu District, culture is the root and spring water is the soul. The cultures of migrants to the northeast, blacksmiths, and Confucian merchants enhance Zhangqiu's competitiveness, reputation, and prestige.
Zhangqiu District is not only the home of Li Qingzhao; it is also the hometown of Zou Yan, the Warring States philosopher, Fang Xuanling, a famous Tang Dynasty chancellor, and Meng Luochuan, a modern Confucian merchant. Now, with the blooming of the Qingzhao Poetry Art Festival, Zhangqiu's spirit of innovation, courage to explore, and diligence is fully displayed. In Zhangqiu District, there is both the hustle and bustle of a modern city and the quiet, ancient nostalgia. The intangible cultural heritage of Longshan black pottery, Zhangqiu iron woks, Zhangqiu bangzi (a traditional Chinese folk opera), gourd carving, and woodblock New Year paintings, having endured through time, now shine brightly in the language of poetry.
"Always remember the sunset at the creek pavilion, drunk and forgetting the way home." Zhangqiu is waiting for dreams of poetry and distant places to arrive. At the end of May, the Qingzhao Poetry Art Festival, in collaboration with the Austrian Embassy's cultural office, held a "The 100th Anniversary of Kafka's Death." Artists performed a dance inspired by Kafka under the theme "Bridge", exhibited different dimensions of "The Metamorphosis" through visual arts, and explored alternative expressions through literature and various art forms, bringing visitors closer to Kafka. The upcoming Qingzhao Poetry Art Festival will feature diverse activities, including poetry recitations, academic seminars, poetry markets, poetry concerts, and poetry films, promoting cross-genre integration such as ancient town + art, ancient town + opera, and ancient town + performance.
These integrations, rich in artistic visuals, will form an art performance cluster where visitors can immerse themselves in diverse cultural scenes. The springs in Zhangqiu District gush forth, with Baimai Spring, Meihua Spring, Mo Spring, Dongmawan, Ximawan, and Yanming Spring among Jinan's seventy-two famous springs. Baimai Spring is celebrated alongside Baotu Spring as the "chief spring in the west and the crown in the east." Mingshui Ancient Town, centered around Baimai Spring, integrates elements like Qingzhao culture, spring water culture, Confucian merchant culture, and blacksmith culture to create a spring water ecological cultural zone. This area features transportation by boats, picturesque buildings, intertwined agriculture and commerce, fragrant rice paddies, and a fusion of ancient and modern cultures. Visitors can watch, participate, interact, and practice, turning Zhangqiu's tourist space into a "performance space" where they become part of the scene. Based on the Qingzhao IP, Mingshui Ancient Town is making strides in the "art track" with strong support.
The Qingzhao Poetry Art Festival arrives as scheduled, but why Zhangqiu? This district of Jinan City, with its unique historical and cultural heritage, becomes an organic part of the Qingzhao Poetry Art Festival. In Zhangqiu District, we experience the bustling life, "mastering the kitchen," and touch the heights of poetic art, "gracing the halls." Zhangqiu's welcoming applause and appreciation, especially its embrace of the young and understanding of their free lifestyle, stand out.
As the famous poet Shu Ting wrote in "You Are the Scallion of Zhangqiu," "Wherever I see clear springs gushing again, I can't help but remember the bright eyes and white teeth of Zhangqiu." With the arrival of the Qingzhao Poetry Art Festival, "Mastering the Kitchen," "Gracing the Halls," and "Appreciating the Arts," Zhangqiu has gained wider recognition and dissemination. The blend of "cultural tourism + industry" is extending its influence further.
Honoring Chinese Classical Poetry: Esteemed Poet Shu Ting Joins
Chinese poetry has a long history, with many classic Tang and Song dynasty poems embedded in the nation's psyche. With the rise of poetry competitions on TV and the spread of short video interpretations, poetry increasingly enters people's lives. Jinan City, known as the "City of Poetry", has a rich literary atmosphere.
Holding the Qingzhao Poetry Art Festival in Mingshui Ancient Town, Zhangqiu District, has the advantages of favorable timing, geographical benefit, and harmonious conditions. With historical advantages from poets like Li Qingzhao and Xin Qiji, a picturesque setting conducive to a poetry festival, and the thriving operation of the ancient town attracting large crowds, the festival enjoys customer and communication advantages. These factors have smoothly propelled the festival forward, drawing attention and participation from many literary figures. The presence of the renowned poet Shu Ting adds exceptional brilliance to the festival.
As a prominent contemporary Chinese female poet, Shu Ting's participation honors Li Qingzhao, a historical female poet, and represents a heartfelt reflection on modern and classical Chinese poetry. Shu Ting's high reputation in the literary world will enhance the festival's visibility and influence, attracting more poets and literary enthusiasts domestically and internationally, thereby increasing the event's international profile.
"If I love you—not like the climbing trumpet creeper, flaunting itself on your high branches; if I love you—not like the infatuated bird with its monotonous song for shade…" Shu Ting’s well-known works resonate widely. The first Qingzhao Poetry Art Festival encompasses international poets and new poetry, promoting the art of poetry to the public and fostering the creation of Chinese new poetry. This effort will help Jinan City establish a unique and highly distinctive poetry art festival in Shandong Province, opening new avenues for cultural tourism products and creating new opportunities for tourists to explore Jinan City.
Rediscovering the Beauty of "Spring City" and Embracing a Life of Freedom with Poetry
Jinan City of Shandong Province, renowned worldwide as the "Spring City," has a rich poetic heritage that traces back to ancient times, beginning with Emperor Shun playing the five-stringed zither. The earliest Chinese poem, "Xiaoya: Dadong" from the "Book of Songs", is believed to be written by a senior official from the ancient state of Tan Guo, a native of Zhangqiu. According to statistics, over 1,200 renowned poets have either lived in or visited Jinan City, earning it a star-studded poetic legacy. Du Fu immortalized the city with the verse, "This ancient pavilion by the sea, many renowned scholars hail from Jinan," while Yuan Haowen, enchanted by the city's springs, penned, "Envy Jinan's beautiful landscapes, wishing to be a Jinan person forever." Zhang Yanghao at 19 wrote, "Lying down with the azure hound, below are turbulent waves, surging and rushing like thunder," adding to the more than 20,000 poems dedicated to Jinan, an unparalleled poetic heritage.
Making "springs" and "poetry" the cultural IP of Jinan City and transforming them into a free lifestyle that attracts people, are inseparable from the city's deep cultivation and exploration of resources, including poets and writers like Li Qingzhao. In Prague, Czech Republic, the traces of literary giants such as Kafka and Milan Kundera can be seen everywhere on the streets. Residents enthusiastically share the stories of these famous figures with tourists because they are a heartfelt and proud part of their city's cultural identity. By integrating springs and poetry into Jinan's lifestyle and embedding the works of Li Qingzhao and others into the hearts of its citizens, the city can draw more nourishment from its historical and cultural heritage.
In May, Jinan City initiated activities to excavate, communicate, and develop poetry-related cultural products. "May you have another cup of wine, as you journey westward beyond the Yangguan Pass, where no old friends remain"… Every weekend, the Yi'an Poetry Club is performed in the Mingshui Ancient Town scenic area, where "ancient figures" travel through time to guide visitors in experiencing the beauty of poetry. Jinan City, renowned worldwide for its springs, now boasts the Qingzhao Poetry Art Festival as another brilliant cultural gem. Through a series of poetry and art activities, the festival closely integrates poetry with Jinan's natural landscapes, promoting a new, free lifestyle. This approach transforms "first-time visitors" into "return visitors" and "passersby" into "overnight guests," allowing more people to rediscover the unique charm of Jinan City.
Reciting Chinese Poetry with the World’s Voice
Chinese poetry boasts a long history, with classic Tang and Song poems ingrained in the nation's cultural fabric. With the rise of poetry competitions on TV and short video interpretations, poetry increasingly enters people's lives. The Qingzhao Poetry Art Festival includes international poets and modern poetry, featuring recitals, academic seminars, university poetry alliances, and awards, bringing outstanding poets and their works to the public.
In today's irreversible globalization, different cultures thrive through exchange. The festival invites poets and artists from around the world, offering an international poetry exchange program, youth art residency plans, and cultural workshops, allowing foreign poets to read Chinese poetry. The festival uses the world's voice to tell Chinese stories, showcasing Chinese culture's unique charm and inclusiveness. Such cultural exchanges foster understanding and friendship between different cultures, contributing to global cultural diversity.
The Qingzhao Poetry Art Festival explores various "Poetry+" possibilities. "Poetry+Art" blends poetic expression with theater and film, creating a harmonious integration of different art forms. "Poetry+Tourism" leverages the growing interest in Chinese classical poetry, encouraging regions like Shandong Province to develop "Poetry+Tourism" products. "Poetry+Consumption" employs themes such as "Finding Li Qingzhao" and Song Dynasty children's fun markets to popularize, commercialize, and modernize poetry culture, turning niche interests into mainstream consumption trends through poetic sentiments.
Li Qingzhao, with her delicate and emotional lyrics, represents Song Dynasty female poets and shines brightly in Chinese literary history. With the "Cultural Power" strategy in full swing, cultural activities flourish across regions. The Qingzhao Poetry Art Festival, integrating cultural heritage and tourism development, reflects Jinan's cultural confidence and showcases its cultural soft power. The festival allows audiences to experience the emotional world and cultural background of a Song Dynasty woman up close, deepening their understanding of China's history and social changes, and enhancing the global appreciation of Chinese culture's unique charm and modern value.
Looking forward, the Qingzhao Poetry Art Festival aims to become an internationally renowned cultural brand, showcasing the unique cultural charm of Shandong Province and Jinan City. It will promote cultural exchange between China and other countries, enrich spiritual life, and contribute to high-quality local economic and tourism development by effectively telling the "Chinese story."
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