China Central Television's New Year's Eve gala was held on December 31 in historic Tai'an, Shandong.

Set against the backdrop of Mount Tai and by the tranquil Tianping Lake, the gala unfolded as the main venue, seamlessly integrating numerous elements of Tai'an into over four hours of performances. This grand show portrayed Tai'an's rich cultural tourism while underscoring the city's unique allure.

Themes like "Traveling Tai'an with CCTV" and "Experiencing Winter in Tai'an" swiftly became popular on social media, capturing the public's imagination. The event served as a platform for entertainment and a celebration of Tai'an's heritage and vibrancy, drawing attention to its cultural tapestry and scenic beauty.

Seizing the advantageous opportunity of hosting the gala in Tai'an, the focus was on retaining visitor traffic within Tai'an, drawing tourists to the city with its abundant offerings, and transforming the tourism off-season into a vibrant period. By leveraging the allure of Tai'an's majestic landscapes and rich cultural heritage, the spotlight has remained on Tai'an, attracting visitors from far and wide.

Tai'an, named after Mount Tai, symbolizes national prosperity and people's well-being. [Photo provided to chinadaily.com.cn]